My small, woman-owned public relations/marketing firm, Advice Unlimited, has been serving the Federal government marketplace for nearly 30 years to help companies with innovative technology get their solutions to the government. Every month, I’ll offer unlimited advice on how to work with this unique market. Please email me with questions or comments.

Advice Unlimited

Advice Unlimited

Wednesday, December 22, 2010

How are contractors adapting their pr/marketing strategy in a tough government market?

As we approach the end of 2010, one thing is certain: it’s been a turbulent year. Amid White House plans to eliminate potentially billions in spending on underperforming technology projects, Secretary Gates’ $100-billion budget cut across the DoD, and talk of increasing insourcing, there was plenty of reason for concern.

How are contractors adapting their marketing strategies – and dollars – for the greatest impact in these changing times?

Advice Unlimited, a small, women-owned strategic communications consulting firm, is conducting an anonymous survey in December to find out. Once our survey is completed, we’ll post the final results in a group discussion for your benefit, to assist in your planning for 2011.

Please share your opinion! Take the brief, 11-question survey yourself, which we’ve made available on Survey Monkey:

Survey entries must be submitted by January 08, 2011 in order to be included.