My small, woman-owned public relations/marketing firm, Advice Unlimited, has been serving the Federal government marketplace for nearly 30 years to help companies with innovative technology get their solutions to the government. Every month, I’ll offer unlimited advice on how to work with this unique market. Please email me with questions or comments.

Advice Unlimited

Advice Unlimited

Friday, May 13, 2011

How NOT to plan a pr campaign

By now you’re probably aware of the unbelievably tacky and irresponsible pr campaign Burson-Marsteller – a pr firm that should definitely know better – attempted on behalf of its client, Facebook: TechCrunch’s coverage is entertaining as well as a great source for the details:

There are so many lessons to be learned from this incredibly poorly conceived stunt:

1. Taking the high road is always better – people will listen when you’re honorable in presenting facts and information;

2. Journalists do have standards and morals – and most of them will staunchly defend those standards and morals, that’s a big reason why they’re good journalists;

3. Throwing mud usually gets the thrower dirty, too – it may work occasionally in politics, but it’s a terrible approach to take, and reduces everyone involved to be less than they can be;

4. If you’re going to call out a negative about a competitor, take a stand and clearly identify yourself and your motives. Then if you’re right, you’ll be taken seriously.

I could go on...but you get the point. For the record, if you’re interested in launching a negative, underhanded campaign, don’t call me – we work for wonderful, honorable companies who understand the value of positive pr...

And if you’re foolish enough to get yourself into such a predicament, we provide great crisis communications expertise...

Thursday, May 5, 2011

HSTV IDEAS for a Secure Tomorrow Video Awards

If you're an amateur videographer and care about the greater good, there's a wonderful contest you'll want to check out - the HSTV IDEAS for a Secure Tomorrow Video competition(

The contest is open to amateur videographers, including high school and college students, and will commemorate the 10th anniversary of 9/11. The goal is to look toward the future to find solutions to the security challenges that are still out there. This is a great way to commemorate 9/11 in a positive, forward-looking way...and a wonderful summer project: entries are due by August 1, 2011, so participants will have much of the summer to work on it! Winners will be announced September 12, 2011- the perfect way to share IDEAS that will help us grow stronger and look toward the future!

For more details, including a list of prizes that will be awarded, check out the competition page at