My small, woman-owned public relations/marketing firm, Advice Unlimited, has been serving the Federal government marketplace for nearly 30 years to help companies with innovative technology get their solutions to the government. Every month, I’ll offer unlimited advice on how to work with this unique market. Please email me with questions or comments.

Advice Unlimited

Advice Unlimited

Friday, October 14, 2011

Transform the Way You Communicate With Your Citizens & Stakeholders

I’ll be leading an interactive training session at the Social Media for Citizen & Stakeholder Engagement in Government conference – want to come? The conference, scheduled for December 5-8 in Washington, DC, is presented by the Advanced Learning Institute and will allow you to hear the latest practical advice from leading government agencies and organizations on how to engage your citizens and stakeholders by using new media and traditional channels.

The advice that will be touched on during the conference includes using the latest communication tools to promote transparency, enhance engagement and foster collaboration; communicating effectively and efficiently through the use of social media avenues; taking citizen and stakeholder feedback and ideas and putting them into action plans; delivering the information that citizens want, when they want it, using the channel they prefer; leveraging citizen satisfaction analytics to guide resource allocation decisions to make improvements in the organization; and utilizing social media in a crisis situation as a place for planning, strategy implementation, networking and recruiting.

My session will be held Thursday, December 8 from 8:30 a.m. to 11:30 a.m. (continental breakfast will be provided at 8:00 a.m. for the morning workshop attendees) and will focus on how to strategically drive public outreach using traditional and new media as well as innovative communication tools and techniques. In today’s environment of budget cuts and government disillusionment, it is more important than ever for your organization to educate your constituents on what you do, how you serve, and how your work positively impacts the world. This workshop will help you learn how to listen better to your audiences and get them to listen better to you, understand the different approaches to communicating (including the array of communication tools available today), define your organization’s priorities and build your communications plan around them, and choose the most effective communication tool for the specific message being communicated and audience you’re communicating to.

If you have suggestions for must-topics to include in this session, I’d love to hear from you. And if you decide to sign up, please let me know so I make sure to meet you at the session!

If you’re interested in improving your citizen and stakeholder engagement efforts, this is a must-attend event. You’ll receive over 25 hours of intense, interactive learning, great networking opportunities and a comprehensive overview of engagement strategies and processes from leading practitioners. My fellow speakers include U.S. Army Public Affairs; National Institute of Corrections, U.S. Department of Justice; Maryland Emergency Management Agency; U.S. Census Bureau; Google; Federal Highway Administration, U.S. Department of Transportation; GovLoop; U.S. Department of State; OhMyGov!; and the Washington State Office of the Attorney General.

To learn more about the conference and register, please visit Hope to see you there!