My small, woman-owned public relations/marketing firm, Advice Unlimited, has been serving the Federal government marketplace for nearly 30 years to help companies with innovative technology get their solutions to the government. Every month, I’ll offer unlimited advice on how to work with this unique market. Please email me with questions or comments.

Advice Unlimited

Advice Unlimited

Wednesday, November 16, 2011

Strategic Planning Sessions Help Shape Successful Campaigns

As we near the end of the calendar year, an Advice Unlimited tradition is holding a strategic planning session with each of our clients. We gather the key decisionmakers in a room and review this past year’s successes and efforts that were especially effective in communicating our message and aligning with the client’s goals and objectives. And we look forward, reviewing our goals and objectives and tweaking as appropriate. We talk about what we need to do to ensure we stay on track with the goals and objectives, and provide suggestions for ramping efforts up a notch, and taking things to the next level.

Many of you go through similar exercises this time of year, right? And if not, you should seriously think about adding a strategic planning session to your list of things to do before Dec. 31.

For those who are new at this but recognize the importance of this type of exercise, we offer what we call a Brainfry. It is truly that – an intensive, 4-hour session that will fry your brain – and deliver new ideas, new insights, and good solid direction for moving forward. The effort is focused around this intensive, 4-hour session with your top decisionmakers, incorporating a SWOT Analysis and facilitated by me.

We integrate key elements of that intensive discussion with our expertise and market knowledge to create a positioning paper for your organization, which is delivered to you within three weeks from the Brainfry. This helps focus you on what you want to present to your customers, how the services you offer are unique, and how you want to describe the services you offer to the world. It also becomes an excellent foundation for your public relations/marketing initiatives, helping you focus on your goals and on the right road to get there. I’d say a pretty good way to get into a positive spirit for the holiday season! If you’d like more information on fees and scheduling, contact me directly at We’re always interested in new brains to fry!