Writing for the Web

We’re revamping our website (I know, it’s time!), and in working on the copy for the new site, I’m reminded of the significant differences in writing for the web vs. print. So in the spirit of providing unlimited advice, I wanted to share some key points to keep in mind when writing for the web:

1.What’s the point? Make your key point upfront – and clearly. Elaborate, explain,
substantiate later.

2. Short and simple: Keep your writing succinct. We all want it fast online.

3. Be bold: Bold is good – it helps to draw the eye, and people can scan and get the meat of
your comments quickly.

4. Casual works: We use the web for business, so our writing is still professional, but a bit of
a conversational tone is fine – and often even appreciated. Know your audience and your
format, and go for a more casual tone when appropriate.

5. Don’t skimp when it matters: This post is consciously short and sweet, but when you
have something important to say, say it. Just keep sentences within the post/article/essay
short, focused and relevant.

6. Respect your reader’s time: This is true always, in all formats. Web readers seem to get
impatient faster, and take action more swiftly – after all, different information is just a click
away.

Advice Unlimited Named One of the Top Businesses in the Country

Advice Unlimited has been selected as one of the “Top Businesses” in the United States by DiversityBusiness.com, one of the nation’s most prestigious and leading business internet portals. Over 750,000 businesses in the United States had the opportunity to participate in the 11th annual "Top Businesses in America" survey.

The naming of Advice Unlimited as one of the top businesses in the country is a huge honor, as the award is the basis of DiversityBusiness.com’s annual “Top Business List,” which is seen by over 15 million people and is used by Fortune 500 companies and large buying organizations to find new business partners.

This list is the most comprehensive look at the most important segment of the United States economy – America’s privately held companies. The list has become the most recognized and respected compilation of companies that truly differentiate themselves in the marketplace in a time when doing so has never been more important.

As a small business, we focus on delivering consistent outstanding results and superior customer service for our clients, and our reputation has grown through that dedication to exceeding expectations. Please contact me at slevine@adviceunlimited.net for more information.