My small, woman-owned public relations/marketing firm, Advice Unlimited, has been serving the Federal government marketplace for nearly 30 years to help companies with innovative technology get their solutions to the government. Every month, I’ll offer unlimited advice on how to work with this unique market. Please email me with questions or comments.
Wednesday, November 16, 2011
Strategic Planning Sessions Help Shape Successful Campaigns
Many of you go through similar exercises this time of year, right? And if not, you should seriously think about adding a strategic planning session to your list of things to do before Dec. 31.
For those who are new at this but recognize the importance of this type of exercise, we offer what we call a Brainfry. It is truly that – an intensive, 4-hour session that will fry your brain – and deliver new ideas, new insights, and good solid direction for moving forward. The effort is focused around this intensive, 4-hour session with your top decisionmakers, incorporating a SWOT Analysis and facilitated by me.
We integrate key elements of that intensive discussion with our expertise and market knowledge to create a positioning paper for your organization, which is delivered to you within three weeks from the Brainfry. This helps focus you on what you want to present to your customers, how the services you offer are unique, and how you want to describe the services you offer to the world. It also becomes an excellent foundation for your public relations/marketing initiatives, helping you focus on your goals and on the right road to get there. I’d say a pretty good way to get into a positive spirit for the holiday season! If you’d like more information on fees and scheduling, contact me directly at firstname.lastname@example.org. We’re always interested in new brains to fry!