My small, woman-owned public relations/marketing firm, Advice Unlimited, has been serving the Federal government marketplace for nearly 30 years to help companies with innovative technology get their solutions to the government. Every month, I’ll offer unlimited advice on how to work with this unique market. Please email me with questions or comments.
Friday, May 13, 2011
How NOT to plan a pr campaign
There are so many lessons to be learned from this incredibly poorly conceived stunt:
1. Taking the high road is always better – people will listen when you’re honorable in presenting facts and information;
2. Journalists do have standards and morals – and most of them will staunchly defend those standards and morals, that’s a big reason why they’re good journalists;
3. Throwing mud usually gets the thrower dirty, too – it may work occasionally in politics, but it’s a terrible approach to take, and reduces everyone involved to be less than they can be;
4. If you’re going to call out a negative about a competitor, take a stand and clearly identify yourself and your motives. Then if you’re right, you’ll be taken seriously.
I could go on...but you get the point. For the record, if you’re interested in launching a negative, underhanded campaign, don’t call me – we work for wonderful, honorable companies who understand the value of positive pr...
And if you’re foolish enough to get yourself into such a predicament, we provide great crisis communications expertise...