My small, woman-owned public relations/marketing firm, Advice Unlimited, has been serving the Federal government marketplace for nearly 30 years to help companies with innovative technology get their solutions to the government. Every month, I’ll offer unlimited advice on how to work with this unique market. Please email me with questions or comments.

Advice Unlimited

Advice Unlimited

Friday, May 13, 2011

How NOT to plan a pr campaign

By now you’re probably aware of the unbelievably tacky and irresponsible pr campaign Burson-Marsteller – a pr firm that should definitely know better – attempted on behalf of its client, Facebook: TechCrunch’s coverage is entertaining as well as a great source for the details:

There are so many lessons to be learned from this incredibly poorly conceived stunt:

1. Taking the high road is always better – people will listen when you’re honorable in presenting facts and information;

2. Journalists do have standards and morals – and most of them will staunchly defend those standards and morals, that’s a big reason why they’re good journalists;

3. Throwing mud usually gets the thrower dirty, too – it may work occasionally in politics, but it’s a terrible approach to take, and reduces everyone involved to be less than they can be;

4. If you’re going to call out a negative about a competitor, take a stand and clearly identify yourself and your motives. Then if you’re right, you’ll be taken seriously.

I could go on...but you get the point. For the record, if you’re interested in launching a negative, underhanded campaign, don’t call me – we work for wonderful, honorable companies who understand the value of positive pr...

And if you’re foolish enough to get yourself into such a predicament, we provide great crisis communications expertise...

No comments:

Post a Comment