My small, woman-owned public relations/marketing firm, Advice Unlimited, has been serving the Federal government marketplace for nearly 30 years to help companies with innovative technology get their solutions to the government. Every month, I’ll offer unlimited advice on how to work with this unique market. Please email me with questions or comments.
Monday, August 16, 2010
Paradigm shift: Use Consultants Surgically
My organization, Advice Unlimited, provides strategic planning and communications outreach consulting services to the government. We offer our services surgically – in modules that clearly define the project that will be delivered, how long it takes and what it costs. The customer only pays for what they actually need at that time; they can then purchase additional modules when they’re ready, both financially and operationally, to implement that next project. We consistently deliver outstanding results, and part of our success is because realistic expectations are established up front, and everyone is clear about the scope of the project. There is minimal ‘scope creep’ because the project is short and focused.
I believe this surgical approach to delivering services to the government is the wave of the future – it delivers the services needed in a timely, cost-effective, agile manner, so that if something isn’t working, adjustments can be made and the process can be back on track very quickly, with minimal cost or time expended. We don’t place full time employees at customer sites; we provide experienced consultants to work with the customer – and the problem – for only the amount of time necessary to deliver the results the customer needs in support of their mission. We’re not doing more with less, we’re doing more with less fat and more focus. It saves time and money, and delivers better results.