My small, woman-owned public relations/marketing firm, Advice Unlimited, has been serving the Federal government marketplace for nearly 30 years to help companies with innovative technology get their solutions to the government. Every month, I’ll offer unlimited advice on how to work with this unique market. Please email me with questions or comments.

Advice Unlimited

Advice Unlimited

Monday, March 19, 2012

Learn How to Use Social Media in a Disaster at GovSec 2012

I'll be hosting a session for government communicators on using social media in a disaster at GovSec 2012 at the Washington Convention Center in Washington, DC on April 4, from 10:30 – 11:30 am.

The session will provide hands-on guidance on how to integrate social media into your disaster recovery communications plan. We will review real-world scenarios, such as the 2011-2012 LA Arson Fires, where social media played a crucial role. I'll also discuss with participants how we, as government public servants, can use social media to help us meet our mission: educating the public, disseminating critical information in a rapid, readable and easily understood format that our audiences embrace, calming fears and dispelling rumors.

Attendees will learn how to evaluate different social media sites for broadness of reach, targeting of specific audiences, and message delivery speed. The session will also include information on how to prioritize and integrate social media goals to ensure the overall communications plan gets implemented in a timely and effective manner, with energies focused for maximum results, especially in the crucial first few days immediately following a disaster or emergency.

This is a must-attend event for those who want to learn best practices in using social media in a disaster, and figure out how to integrate these practices into your organization as appropriate. To learn more about the conference and register, please visit

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