2. Another disadvantage is buffering or quality of the video while being viewed. This is something that varies with every person’s connection, but it can be intrusive for the viewer and lead to dissatisfaction for that person. Attention spans seem to be steadily decreasing. According to a recent article by The Guardian, studies have shown that 32% of consumers will start abandoning slow sites between one and five seconds. A one second delay in page load time can result in 11% fewer page views, 16% decreased customer satisfaction and 7% lost conversations. At a time when everyone is expecting instant gratification, you cannot afford to have slow or interrupted videos on your page.
3. 'Do it yourself' videos often look like just that, and still require a commitment of time, and an investment in software and hardware. For example, some software like Adobe’s “After Effects” can cost $50 per month for an annual contract. And not all of the video editing software is easy to use. Some of these programs take time to learn. That can be done through online education sites like Lynda.com which can be up to $375 annually or more. A smarter approach might be to hire your PR/Marketing firm to handle the creation of the videos from soup to nuts: writing the script, managing the shoot, editing the video, etc. They can add the professionalism you want to ensure your video is engaging and will draw in, entertain and educate your audience.